Web Design Tips: Create a Website that Converts
Have you ever landed on a website and instantly turned green with envy?
My friend, you’re not alone. So many entrepreneurs, bloggers, influencers, and boss ladies wish they had a website that looks better AND gets them better results.
But there’s easy ways to improve your design and create a website that converts.
With these 9 web design tips, you’ll (finally!) know how to design your website so it (actually!) gets results. You’ll feel inspired to improve your website design, and you’ll learn the exact steps I take to creating high-converting websites. And, with your new and improved design, you’ll start seeing those sales roll in.
1) Get Real Clear on WHO You’re Designing for
You can’t design a website that’ll appeal to everyone. In fact, the more you narrow down who exactly you’re designing for, the better results you’ll get.
When we launched our very first website, we created a design that was super generic. We didn’t want to make it too feminine. And we didn’t want to make it too masculine. So it bordered in an awkward middle place.
We tried to attract everyone and repel no one.
Now, you may think this is a pretty good strategy. I mean, the more people that could be attracted to your design, the more people that will buy your product or service . . . right?
When it comes to designing, you want to repel as much as you want to attract. If your ideal client is a young woman that’s starting her very first online business, then why would you create a masculine design? In turn, if your ICA is a male lawyer looking to invest in a different stream of marketing, why would you create a feminine design?
You want to appeal to the people who are most likely to buy from you. Remember, design isn’t a popularity contest. It’s an intentional process focused on maximizing an aesthetic to garner you results.
So, before you start designing, make a profile of 3-4 ideal clients. What’s their gender? How old are they? What are they struggling with? The more you design for your ideal client (and not the masses), the higher your conversions will be.
If you want to learn more about finding your ideal client, check out this past post. I walk you through the essential steps to find and sell to your ideal customer.
2) Make White Space Your New BFF
Have you ever landed on a website or landing page that was wayyyy too cluttered?
Yeah, been there.
Even if I connect with their offer, product, or service, I bounce. Because my eyes just can’t handle that amount of clutter. Seriously, how am I supposed to make a purchase when I feel all cringey?
Enter white space — one of the most fundamental web design tips to take away from this post.
Give your elements room to breathe. When you use white space correctly, you can highlight important parts of your design and copy. That way, your visitors intuitively know which pieces of information to focus on or scan.
More than 80% of your visitors will scan your site and pick out pieces of information. So, the more white space you have, the easier it is for your visitors to scroll though your site. And they’re more likely to make a purchase or book a service if they can pull out the important info without a hassle.
3) Be Consistent with Your Colors, Fonts, and Imagery
I want you to close your eyes for a quick second and envision your favorite brands. What’s the one thing they ALL have in common?
And your website (a direct embodiment of your brand) should be no different.
Before your start designing your website, create a brand board. Include the colors, fonts, and imagery of your brand. And follow this board as if it was the holy grail. Make sure each element, page, and form you design carries this inspiration.
If you don’t know where to start, try a quick exercise:
- Think of 3-5 words that embody your brand
- Type these words into Google, Pinterest, Unsplash, etc.
- See what images pop up
- Use the theme of these images to choose your colors, fonts, and imagery
You can even print off some of these images and keep them near your workstation. That way, if you’re hitting a roadblock with your web design, you can pull these out and bask in some inspiration.
We also use this exercise when we’re deep in the creative trenches of a client project. It helps us stay focused and attuned to the energy and vibe around a brand we’re working with.
Want to learn more about choosing your brand palette? This post teaches you how to find your brand colours.
4) Try to Avoid Free Themes & Page Builders
Free is ALWAYS tempting. No risk. No harm. And no real commitment.
I get it; I was once a starving student saving all her pennies.
But a free theme will not get you the website of your dreams. It won’t give you the functions, freedom, and capabilities that a paid theme offers. And, if you’re not quite comfortable with your design skills, a free theme typically won’t bring you notable conversions.
In fact, I see so many free themes out there on the interwebs that give me actual anxiety. And remember, most free themes are created to upsell a premium theme. They’re not designed to be a long-term solution.
So, if you’re looking for an affordable solution to your website woes, I HIGHLY recommend purchasing Elementor Pro. They have an extensive library of pre-made templates that are professionally designed and curated. And they have advanced widgets and functionalities that will help boost your conversions.
And you won’t have to write a single line of code! Their page builder is easy to navigate and super intuitive. Plus, there’s tons of free tutorials on how to operate their page builder, so you’ll never feel lost.
We design ALL of our websites using Elementor. And there’s a reason why over 5+ million people use Elementor to design their websites and landing pages.
Seriously, this is one of the easiest web design tips in this entire post: invest in a paid theme (preferably Elementor 😜)
5) Include a Pop-up for Your Email Newsletter
Getting that visitor on your website or blog took a lot of work. From designing your social media graphic, to perfecting your SEO skills, to hustling hard, your visitor landed on your site because of your effort.
And the last thing you want to do is make all that hard work for nothing.
When you create a value-packed freebie and include a pop-up on your website, you’re inviting that hard-earned visitor to stay connected with you via email marketing. Whenever you choose, you can send that new subscriber insights, offers, discounts, and more. They become a valuable lead that you can nurture.
So, by including a pop-up on your website, you can create multiple future conversions all from that single visitor.
Sounds pretty rad, am I right?
And if you want to make your email marketing strategy easier and more effective, you NEED Flodesk. Their software is hella intuitive, and their premade templates will save you SO. MUCH. TIME. And they’re so dang stunning. Dying to try Flodesk? Right now, you can get 50% off your subscription! Seriously, you won’t wanna pass this up.
6) Tell a Story with Your Design
Great design takes your visitors through a visual journey. And, like any story, it has a beginning, middle, and end. So, before you start sketching your wireframe or customizing your theme, consider your brand’s story.
What is the mission behind your business? What is the unique value you offer? And what sets you apart from all the noise?
Weave these elements into your design. And add copy that reflects the tone and value of your business.
Typically, when I design a homepage, I include a short bio section under the main slider. Why? Because I believe the most effective website designs start a bit more general and grow more concise. By that, I mean a high-converting website will tell its visitors the who, what, why, and how of a business.
My designs start with the beginning of the story: ‘who’ is the figurehead behind the business. Then the story grows into ‘what’ they offer and includes their services or products. The ‘why’ follows next and tells their visitors why they should take action. And lastly, the story ends with ‘how’ a visitor can make a purchase or book a service.
The basic framework of your website doesn’t need to be complicated. In fact, the simpler the better. However, it needs to be intentional. If you can follow the who, what, why, and how structure, you’ll immediately see more conversions on your website.
7) Focus on Your User’s Experience
What makes your business a business?
Your customers, clients, and audience — the people who create revenue for your business. So, when you design your website, make sure your visitors have a positive experience. And, in turn, ensure your user experience is optimized for your ideal client.
If you’re designing from scratch, make sure each element you design, button you include, and function you incorporate is intuitive. If your visitor has to think about what to do, chances are they’ll scroll past. The aim is to keep cognitive load to a minimum.
In addition, you want to make sure your website is easy to navigate. If your ideal client can’t find your products, services, or supporting information, how can they make a purchase? So make sure you include functions like a search bar, breadcrumbs, tags, and other ways to manage categories and products.
If you’re scratching your head right now wondering what in the world I’m talkin’ about, that’s okay. We offer integration and widget services to make sure your website or blog has ALL the functionalities it needs. To learn more, head over to our contact page, and fill in the quick form.
If you’re using a theme, make sure you choose one that has an intuitive design that’s easy to navigate. I’ve encountered countless themes that are beautiful, but they’re also unorganized and create wayyy too much cognitive load to perform well.
That’s another reason why I LOVE Elementor! All of their premade templates are designed for conversions. And they all support proven design principles with clean user experiences.
8) Review Your Analytics
Reviewing your analytics isn’t a point you often see on post about web design tips. However, it’s a fundamental aspect of improving ANY design for conversions. Because it’ll give you the most accurate data about what’s working and what’s not working.
I recommend downloading and activating Google Analytics. And don’t let the fear of tech keep you from this crucial step. If you need help with integrating the software to your website or blog, send us a quick note.
Google Analytics will give you valuable insights into your audience’s demographics, interests, and locations. That way, you can improve your design based on your ICA (ideal customer avatar). And, when you speak directly to your target audience, your conversion rate will increase.
In addition, Google Analytics will also tell you how your web pages are performing. When I perform my monthly reviews, I ALWAYS look at which pages are performing the best. I analyze which pages have the lowest bounce rate, most click throughs, and highest session times. From there, I’ll go through those pages and narrow down what’s connecting with my audience. And then I’ll start integrating those same concepts to other pages.
From my data, I can shape my design based on what my ideal client wants. And, in turn, I drastically improve my conversions.
9) Don’t Be Afraid to Try Something New
Wanna know one of my favorite things about design? It’s always evolving, and it’s always changing. Websites 5 years ago look completely different from websites you see today. Trends come and go — just like fashion or home decor.
So don’t ever be afraid to try something new. Until you test it, you never really know what results you’ll get.
Final Thoughts on Web Design Tips to Boost Your Conversions
No one said running a biz is easy. But there are proven web design tips you can implement to boost your online sales. By following these tips, you’ll see some major increases in your conversions.
And, even better, sign up for our newsletter to receive 10 FREE photos EVERY month. You can use these curated and fresh photos to spruce up your website and give your conversion rates a good ol’ boost.